Lumen is a neighbourhood cafe and bakery known for slow mornings and sourdough that sells out by ten. The owners were opening a second location and needed a brand that could stretch from coffee cups to a full online ordering site.
We built the identity around light: a soft, rounded wordmark with a sunrise dot, warm terracotta and cream tones, and hand-drawn pastry illustrations for packaging. The website introduces pre-ordering and a simple menu the team can edit daily.
Skills Performed
Brand Identity
Packaging Design
Web Design
Illustration
Social Media Kit
From stamped pastry boxes to the loyalty card, every piece was designed to feel tactile and generous. Within the first month online pre-orders made up a third of morning sales and enquiries for catering doubled.
