Velo Collective is a community cycling club and repair workshop that runs weekly group rides and bike-maintenance classes. They wanted to grow membership beyond hardcore riders and make the club feel welcoming to beginners.
We created an energetic but friendly identity: a bold, forward-leaning wordmark, a wheel-and-arrow badge, and a high-contrast palette of signal orange and deep navy. The website makes it easy to find a ride, book a class or become a member in under a minute.